When it comes to using social media to build your business, the worst action is no action. Your biggest problem is being invisible. As long as you’re part of the conversation on social media, you can hear what’s being said about you and react to the perceptions about your business…

One of the most common business dilemmas is figuring out where to start with social media marketing. Today I would like to introduce a few ideas to help you decide where to put your time for the best results for your business. …

If you’re starting a startup, marketing is more important than ever. Well, it will always be important. But when you are just launching your company, nobody (or almost) knows about you. This means one thing: you’re on a mission to get the word out about your service or product. You’re…

Opportunities can come from anywhere. This is a very important thing to realize, that the chance to do something you really want to do can come when you least expect it. Will Smith was quoted saying – ‘If you stay ready, you don’t need to get ready’. It’s basically saying…

As we move closer to 2021, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features popping up left and right. It can be hard to…

The businesses that do online marketing well will see even bigger wins as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? You don’t need to be everything to everyone anymore. …

When you have an ongoing business, there’s one question that always pops up. That question is: “How do we get people to pay attention to us?” Bad social media consultants will say things like, “You have to use photos and video. That’s the future.” I laugh at such advice because…

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. …

Website? Facebook Page? LinkedIn profile? Today you have many choices about how to get a presence online for your business. It comes down to what is most effective for YOUR business’ goals. Take a look at the pros and cons of websites versus social media. Social Media Social media profiles…